At the beginning of August, a report from Canalys indicated that Huawei was on its way to take Apple’s title as the second largest smartphone brand in the world. Q2 of this year saw Huawei at 38 million shipments and Apple at 41 million, and just a little more than a month after those numbers came out, we can now officially say that Huawei has beaten Apple at its own game.
According to research conducted by Counterpoint, Huawei sold more devices than Apple for both June and July of this year. There aren’t currently any concrete numbers available for the company’s performance in August, but Huawei apparently saw strong numbers there as well.
Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.
Huawei’s next major flagship smartphone is expected to be Mate 10, and considering how highly we praised the Mate 9 in our review last November, we’re anticipating a true beast of a smartphone when Huawei officially unveils the device on October 16.
It remains to be seen if Huawei will be able to continue outselling Apple as we head into the last few months of 2017, but even with so much excitement surrounding Apple’s next iPhone, we wouldn’t count Huawei out just yet.