Apple is gearing up to release its new iPhone in a few weeks’ time. The upcoming iPhone 8 is anticipated to mark a radical change for the company as it seeks to wow users with a 10th anniversary device.
The iPhone 8, if indeed it is called that, has been rumoured to include wireless charging, a SmartCam, an edge-to-edge display and – for the first time – no home button. Here’s what we’re expecting from the iPhone 8 release.
When will it be released?
Apple has developed a pretty regular release pattern. A new iPhone is usually unveiled in early September, either on a Tuesday or Wednesday.
Perhaps by coincidence, it normally comes the week after IFA, a major technology conference in Germany, which this year starts on September 1. That means the best guess is Tuesday September 5 or Wednesday September 6 for the iPhone 8 release. Because the Monday is a US holiday, Wednesday might be more likely.
The phone then tends to go on sale a week or two later on a Friday, so September 15 or 22 are the best bets. Pre-orders tend to open a week before they go on sale.
There have been repeated rumours of production delays around the new launch. Apple has dismissed these fears, predicting strong sales in the coming months – above expectations and presumably driven by an iPhone launch.
Apple chief executive Tim Cook said a current “pause” in sales “probably bodes well for the future”.
Several websites had claimed the iPhone will not be sent to consumers until October to November of 2017.
What will it be called?
Apple has followed a familiar pattern since it released the iPhone 3G back in 2008. It launches a new phone with a major cosmetic change one year and then follows a year later with an improved “s” model. The last iPhone was the iPhone 7 so by that logic the next one would be called the iPhone 7s.
However, there are reasons to suggest it could change this year. For one thing, last year’s iPhone 7 was less of a radical departure from the iPhones of the previous two years, at least appearance-wise. If Apple does choose to introduce a brand new design, it probably wouldn’t want to call it the 7s. The iPhone 8 makes more sense in that case.